Bare Beauty Mrs. South Africa has announced their 2022 Semi-finalists, as the country emerges from the challenges of the last two years and into a season of hope.

The journey began on 5th March 2022, where 2022 Semi-finalists were announced virtually on the Mrs. South Africa social media channels. The Class of 2022 attended a Self-development two-day workshop held at Emperors Palace, to prepare them for the transformational journey ahead.

Mrs. South Africa is a journey based on pillars of Self-Development, Community Work, Networking, and Business. It has gained the reputation of connecting like-minded women and equipping them for success in all areas of their lives. At its core, this is a platform that celebrates authentic, relatable, and modern South African women. Mrs. South Africa recognises the value of marriage, and the essence of being a “Bonafide” woman.

The program was created for married women who would ordinarily not have such a platform to compete and be ambassadors for South Africa, on a global scale. The opportunities and platform that have been created for Mrs. South Africa entrants are significant in every way, and it truly creates a ripple effect across our beautiful country. Throughout the journey, women discover themselves again, and learn that they are never too old to follow their dreams and become voices of change.

Mrs South Africa (Pty) Ltd is aware of the slanderous allegations that a former contestant made against Mrs South Africa, Women4Women and some of the associates in the business.

While Mrs South Africa respects the rights of all individuals, including the freedom of speech, the organisation will not allow its brand to be tainted by unfounded accusations that threaten to derail all the hard work achieved by the brand, the contestants and all stakeholders, who have contributed to making this women empowerment programme the success that it is.

The organisation’s main objective is to offer married women a life-transformation journey. As part of this self-discovery programme, Mrs South Africa’s brand ambassadors learn how to be the best version of themselves, how they can be the voice of change, and SHOW UP as the strong, influential women they are.

In addition to the skills that contestants are taught, the organisation encourages contenders to engage in community involvement to drive and create a positive domino effect throughout South Africa to empower other women outside of the pageant platform. In the 36 years of its existence, Mrs South Africa has remained a transparent, fair and ethical organisation committed to uplifting and celebrating women of all creeds, race, religion, culture or abilities.

Regardless of the hard work the organisation proudly commits to along with its contestants, sponsors and business affiliates, it is unfortunate that disgruntled contenders do exist, as is the case with most pageants. However, in such cases, Mrs South Africa diligently works to find a solution to address their frustrations. In genuine circumstances, these issues are resolved amicably, and contestants remain lifelong proud ambassadors of the organisations.

Mrs South Africa will always protect its integrity from any influences seeking to tarnish the reputation of the institution that empowers women across South Africa, and thus legal action will be taken against individuals who falsely slander or try to defame the organisation and its executives.

Every woman in South Africa has a unique set of talents, and through its ambassadors, Mrs South Africa empowers its contestants, and through them, mostly other ladies across the country to recognize their power and their passion. Contestants further aid women and men to identify self-growth opportunities and remind them that they are a mouthpiece to create inroads for deeper conversations that will help to create meaningful and measurable change in our country.

While the organization has made insurmountable progress over the years, Mrs South Africa also proudly supports Women4Women. As its official NPO, Women4Women focuses on female empowerment, community upliftment and youth education. The main goal is to improve the lives of the less fortunate and previously disadvantaged girls of South Africa by providing access to life skills and education.

Women4Women’s mission is to ultimately empower “The Girl Child” to have a brighter future and to make the right decisions for a better life. This will decrease teenage pregnancy and increase educated females in under privileged communities which will allow them to improve their circumstances.

Although there is always more to be and more that can be done, Mrs South Africa remains solidified by the gains it has made and steadily persists forward to inspire and emancipate more citizens.

Mrs South remains committed to addressing any concerns its stakeholders may have.

Enquires may be emailed directly to Marlene Reddy-Ribeiro, the Chief Operating Officer
marlene@mrssouthafrica.co.za